Let’s not sugarcoat it: SEO reporting is a pain in the ass. There’s mountains of data to sift through, report layouts to fiddle around with, and cleverly-worded solutions to come up with for each problem presented in the report. Multiply…
Landing page A/B testing is essential if you want conversions. It’s the only way to know whether your current landing page is the best you can do. Too many businesses create landing pages and forget about them. They make assumptions about what…
“In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break into a career in…
Promoting products and services while trying to compete with mega-giants like Amazon and Walmart is often a daunting task for small business owners. The good news is that Google AdWords has created a way for advertisers to do just that. Bigger…
Social media companies are gearing up for battle against India’s proposed internet guidelines that require them to actively monitor content. The new IT rules — which arrive amidst looming general elections — dictate that the likes of Facebook and Twitter…
